Dare TV, Maria Mowbray (Founder and CEO)
Maria’s career in the TV industry started more than 25 years ago when she joined TV4, Sweden’s largest commercial broadcaster. Since then she has had many different roles, starting out on the international arena as documentary buyer, format scout and later as Head of TV4 International. She then moved to the Entertainment Department as Executive Producer and worked with a variety of shows, where her proudest achievement has been Idol (Pop Idol), a show that is just as relevant today and plays an important part of TV4’s schedule after 15 years. Maria has been a central part of the commissioning team for many years, in roles including Head of Programs and now as Head of Development where she has been responsible for development and commissioning of some of TV4’s most successful formats over the years, such as Så Mycket Bättre (Best singer), Kockarnas Kamp (Last chef standing) and Sveriges Mästerkock (Masterchef).