Idol, the Swedish version of talent show, Pop Idol has been a flagship format for TV4 since 2004 and is still one of the network’s top rating shows.


Maria Mowbray’s proudest achievement at TV4 has been her work with Idol. To begin with, as executive producer when the show launched 15 years ago, and since then she has continued to work closely with the format to maintain the show’s freshness and relevance for a new audience.